A recent blog post at ZDNet, talks about how your personal branding is effected by the free 'personal' email services. While it talks about young people looking for jobs, it applies even more to businesses.
Every piece of communication from you to your business contacts helps to form your brand. Good or bad. When they get an email from acmeplumbing1972@hotmail.com, what do you think it says to them? I read it as, "Please don't send me an email. My kid set it up for me and I forget to check it." On the other hand, john.smith@acmeplumbing.ca demonstrates s a level of professionalism -- the smaller your business the greater the effect.
For under $20, you can register a domain name (i.e. www.yourcompany.com) and set up a free email addresses and web site with Google Apps and Blogger. If you don't know how or don't want to, we can help you and it will cost less than $100.
IT services for small businesses in Kingston, Belleville, Brockville, Gananoque, Napanee, Perth, and Smith Falls.
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