A recent blog post at ZDNet, talks about how your personal branding is effected by the free 'personal' email services. While it talks about young people looking for jobs, it applies even more to businesses.
Every piece of communication from you to your business contacts helps to form your brand. Good or bad. When they get an email from acmeplumbing1972@hotmail.com, what do you think it says to them? I read it as, "Please don't send me an email. My kid set it up for me and I forget to check it." On the other hand, john.smith@acmeplumbing.ca demonstrates s a level of professionalism -- the smaller your business the greater the effect.
For under $20, you can register a domain name (i.e. www.yourcompany.com) and set up a free email addresses and web site with Google Apps and Blogger. If you don't know how or don't want to, we can help you and it will cost less than $100.
IT services for small businesses in Kingston, Belleville, Brockville, Gananoque, Napanee, Perth, and Smith Falls.
Sunday, June 20, 2010
Tuesday, June 8, 2010
A Fax for the Faxless
Recently, I setup a new vendor account online and after completing the long online form, I had to download a PDF, print it, sign it and... fax it back??? I was shocked.
Fax it back? I am an IT company, why would I have a fax machine? They sell IT stuff, why would they want a fax? It didn't even give me the option to scan and email the document. Fax and fax only.
Thankfully, there is a simple and free solution: faxzero.com
You can send two free faxes per day, each fax can be up to three pages and they get the right to put their ad on the fax. If you want to send a longer fax or just can't have their advertisement on the cover pages -- you can pay a little extra. For $1.99 via PayPal, you can send up to 15 pages and avoid the ads.
If any company (especially an IT company) demands communication by fax then let them read an ad or two.
... I wonder if they use adding machines to tally up my orders too?
Fax it back? I am an IT company, why would I have a fax machine? They sell IT stuff, why would they want a fax? It didn't even give me the option to scan and email the document. Fax and fax only.
Thankfully, there is a simple and free solution: faxzero.com
You can send two free faxes per day, each fax can be up to three pages and they get the right to put their ad on the fax. If you want to send a longer fax or just can't have their advertisement on the cover pages -- you can pay a little extra. For $1.99 via PayPal, you can send up to 15 pages and avoid the ads.
If any company (especially an IT company) demands communication by fax then let them read an ad or two.
... I wonder if they use adding machines to tally up my orders too?
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