I am a long way from being a shopaholic. In fact, I hate shopping. When it comes time to buying toilet paper, I'm not shopping around or clipping coupons – I drive straight to Wal-Mart ten minutes before closing, walk right to the aisle, grab the largest package and head straight for cashier. Done in under five minutes. Occasionally, it will be six minutes because I need tooth paste too.
Google Analytics is a simple but powerful tool for learning about your website visitors. Most people have no idea who visits their website or why. Google Analytics can quickly and painlessly tell you a wealth of information about your visitors.
Like when I shop for toilet paper, I always go straight to Google and setup Google Analytics. I need something that will work well and I need to know I won't regret my decision. It is likely there are better deals on toilet paper than at Wal-Mart but, at Wal-Mart, I will never find out that I paid five bucks too much nor the product is terrible. I know Wal-Mart is going to keep their product decent and competitive because: that is what Wal-Mart does.
Likewise, I am certain there are web statistics packages better than Google Analytics. However, looking, testing and switching is not worth the marginal gain. Google Analytics has a simple, easy to understand interface. Google filters out web crawlers so your numbers are not artificially inflated. It will email summary reports so you do not have to remember to check the stats. Most importantly, Google is going to work hard to keep Analytics a good product – it is what Google does.
If you are like every other owner, manager and executive director, you don't have time to make a project out of getting your web stats. Tell the person who manages your website to setup Google Analytics and have it email you a report once a month. Done. One more thing off your "should list".
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